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1 data warehouse
Gen Mgta collection of subject-orientated data collected over a period of time and stored on a computer to provide information in support of managerial decision making. A data warehouse contains a large volume of information selected from different sources, including operational systems and organizational databases, and brought together in a standard format to facilitate retrieval and analysis. Like EIS s, data warehouses can be used to support decision making, but the ways in which they can be searched are not predetermined. Organizations often use data warehouses for marketing purposes, for example, the analysis of customer information, or for market segmentation. Data mining techniques are used to access the information in a data warehouse. -
2 marketing information system
Mktgan information system concerned with the collection, storage, and analysis of information and data for marketing decision making purposes. Information for use in marketing information systems is gathered from customers, competitors and their products, and from the market itself.The ultimate business dictionary > marketing information system
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3 data mining
1. E-comthe process of using sophisticated software to identify commercially useful statistical patterns or relationships in online databases2. Mktgthe extraction of information from a data warehouse to assist managerial decision making. The information obtained in this way helps organizations gain a better understanding of their customers and can be used to improve customer support and marketing activities. -
4 Marketing Information Data Transfer
Economy: MIDTУниверсальный русско-английский словарь > Marketing Information Data Transfer
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5 director de marketing
(n.) = marketing executiveEx. Additionally, this article discusses specific marketing executives' use of competitive intelligence data bases to gain a competitive edge within their marketplace.* * *(n.) = marketing executiveEx: Additionally, this article discusses specific marketing executives' use of competitive intelligence data bases to gain a competitive edge within their marketplace.
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6 proyecto de marketing
(n.) = marketing projectEx. The author describes a marketing project for a bibliographic data base in the social sciences.* * *(n.) = marketing projectEx: The author describes a marketing project for a bibliographic data base in the social sciences.
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7 database marketing
Mktgthe collection and analysis of information about customers and their buying habits, lifestyles, and other such data. Database marketing is used to build profiles of individual customers, who are then targeted with customized mailings, special offers, and other incentives to encourage spending. Database marketing is a form of relationship marketing. -
8 one-to-one marketing
Mktga marketing technique using detailed data, personalized communications, and customized products or services to match the requirements of individual customers -
9 план маркетинга
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10 план маркетинга
Русско-английский военно-политический словарь > план маркетинга
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11 ревизия маркетинга
Русско-английский военно-политический словарь > ревизия маркетинга
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12 концепция маркетинга
Бизнес, юриспруденция. Русско-английский словарь > концепция маркетинга
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13 marktgericht gegevensbeheer
• marketing data managementNederlands-Engels Technisch Woordenboek > marktgericht gegevensbeheer
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14 Vertriebstätigkeit
Vertriebstätigkeit
marketing activity (function), distribution service;
• Vertriebstechnik marketing technique;
• Vertriebsterminologie marketing terminology;
• Vertriebstricks marketing gimmicks;
• Vertriebsunterlagen marketing data;
• Vertriebsunternehmen distributive enterprise, distributing agency;
• Vertriebsunterstützung selling (dealer) aid;
• Vertriebsvereinbarung marketing contract, distribution (selling) arrangement;
• Vertriebsverfahren marketing procedure (process);
• Vertriebsverhältnisse market[ing] conditions;
• Vertriebsvertrag marketing contract;
• Vertriebsvertreter distributor, selling agent;
• Vertriebsvorbereitung sales planning;
• Vertriebsvorschlag marketing proposal;
• Vertriebsvorschriften conditions of sale, sales terms (US);
• Vertriebsvorteile marketing (distribution) advantages;
• Vertriebswege channels of distribution, sales (distribution) channels;
• Vertriebswesen marketing field (system), distribution;
• genossenschaftliches Vertriebswesen cooperative marketing;
• Vertriebszahlen sales figures, marketing data;
• Vertriebszeitraum marketing period;
• Vertriebszentrale distribution centre;
• Vertriebsziel marketing goal (target). -
15 transmitir
v.1 to transmit, to flash, to relay, to broadcast.Eso transmite los pedidos That transmits the orders.El cable transmite la electricidad The wire conducts electricity.Ellos transmiten la noticia They transmit the news.2 to transmit, to convey, to relay, to transfer.Eso transmite los pedidos That transmits the orders.3 to transmit, to conduct.El cable transmite la electricidad The wire conducts electricity.4 to be transmitted to.Se me transmitió la enfermedad The disease was transmitted to me.5 to carry, to carry the disease of.Ese mosquito transmite la peste That mosquito carries the plague.* * *1 (gen) to transmit2 RADIO TELEVISIÓN to broadcast3 (enfermedad) to transmit, pass on4 DERECHO to transfer, hand down* * *verb1) to transmit, broadcast2) pass on* * *1. VT1) (Radio, TV) [+ señal, sonido] to transmit; [+ programa] to broadcast2) [+ bienes, saludos, recados] to pass on3) [+ enfermedad, gérmenes] to give, pass on4) (Jur) to transfer (a to)2.VI (Radio, TV) to broadcast3.See:* * *1.verbo transitivo2)a) <sonido/movimiento> to transmitb) <enfermedad/tara> to transmit, pass onc) (Der) to transferd) <lengua/costumbres> to transmit, pass on; < conocimientos> to pass one) <saludos/felicidades> to pass on2.transmitir vi (Rad, TV) to transmit* * *= carry with it, communicate, convey, pass on, relay, transmit, transport, transmit + onward(s), air, beam, propagate, pass down, pass along, hand down.Ex. On the other hand, adhering to one of the major schemes carries with it all of the disadvantages of that major scheme.Ex. The contributions are input to the data base, then referred and any suggestion made by the referee are communicated through the data base to the editor.Ex. Statistical and other numerical abstracts convey effectively certain types of economic, social and marketing data.Ex. If ignored, the problems are only passed on to all the users of the catalog: the public, the reference department, the acquisitions department, and naturally the cataloging department.Ex. Others used it as a backup for general notices that could not easily be relayed by telephone.Ex. The system permits the requester to specify up to five potential lending libraries, and the system transmits the requests to these libraries one at a time.Ex. And it takes little imagination to conceive of future combinations and developments to existing systems, not to speak of new and even more sophisticated means of storing, retrieving and transporting information.Ex. It should eventually also be possible for the user to automatically transmit his/her request onwards whenever necessary to other libraries and information centres, or even to publishers or booksellers.Ex. Because TV had very few channels the value of TV was very high so only things of very broad interest could be aired on those few channels.Ex. Now, instructors can beam what they write on their whiteboards directly to students' laptops, in effect turning each laptop screen into a portable, interactive slateboard.Ex. The update, once started, propagates through the database, respecting local integrity rules for each affected object.Ex. The knowledge that has been passed down from generation to generation by sentient beings on this planet for aeons and aeons is quite impossible to fully comprehend.Ex. If the head of reference services does not pass along the information to the staff the reference librarians, by being uninformed, will undoubtedly not make as good an impression on the important city managers.Ex. A hunting guide while still in his teens, he learned his woodcraft first hand, absorbing lore handed down to him from his father.----* facilidad de transmitir = communicability.* que transmite información = information-bearing.* transmitir Algo a Alguien = mediate + Nombre + to.* transmitir de generación en generación = pass down from + generation to generation.* transmitir información = convey + information.* transmitir ininterrumpidamente = stream.* transmitir por radio = radio.* transmitir una señal = transmit + signal.* transmitir un mensaje = convey + message.* transmitir un significado = convey + meaning.* * *1.verbo transitivo2)a) <sonido/movimiento> to transmitb) <enfermedad/tara> to transmit, pass onc) (Der) to transferd) <lengua/costumbres> to transmit, pass on; < conocimientos> to pass one) <saludos/felicidades> to pass on2.transmitir vi (Rad, TV) to transmit* * *= carry with it, communicate, convey, pass on, relay, transmit, transport, transmit + onward(s), air, beam, propagate, pass down, pass along, hand down.Ex: On the other hand, adhering to one of the major schemes carries with it all of the disadvantages of that major scheme.
Ex: The contributions are input to the data base, then referred and any suggestion made by the referee are communicated through the data base to the editor.Ex: Statistical and other numerical abstracts convey effectively certain types of economic, social and marketing data.Ex: If ignored, the problems are only passed on to all the users of the catalog: the public, the reference department, the acquisitions department, and naturally the cataloging department.Ex: Others used it as a backup for general notices that could not easily be relayed by telephone.Ex: The system permits the requester to specify up to five potential lending libraries, and the system transmits the requests to these libraries one at a time.Ex: And it takes little imagination to conceive of future combinations and developments to existing systems, not to speak of new and even more sophisticated means of storing, retrieving and transporting information.Ex: It should eventually also be possible for the user to automatically transmit his/her request onwards whenever necessary to other libraries and information centres, or even to publishers or booksellers.Ex: Because TV had very few channels the value of TV was very high so only things of very broad interest could be aired on those few channels.Ex: Now, instructors can beam what they write on their whiteboards directly to students' laptops, in effect turning each laptop screen into a portable, interactive slateboard.Ex: The update, once started, propagates through the database, respecting local integrity rules for each affected object.Ex: The knowledge that has been passed down from generation to generation by sentient beings on this planet for aeons and aeons is quite impossible to fully comprehend.Ex: If the head of reference services does not pass along the information to the staff the reference librarians, by being uninformed, will undoubtedly not make as good an impression on the important city managers.Ex: A hunting guide while still in his teens, he learned his woodcraft first hand, absorbing lore handed down to him from his father.* facilidad de transmitir = communicability.* que transmite información = information-bearing.* transmitir Algo a Alguien = mediate + Nombre + to.* transmitir de generación en generación = pass down from + generation to generation.* transmitir información = convey + information.* transmitir ininterrumpidamente = stream.* transmitir por radio = radio.* transmitir una señal = transmit + signal.* transmitir un mensaje = convey + message.* transmitir un significado = convey + meaning.* * *transmitir [I1 ]vtA ( Rad, TV) ‹señal› to transmit; ‹programa› to broadcastB1 ‹sonido/movimiento› to transmit2 ‹enfermedad/tara› to transmit, pass on3 ( Der) to transfer4 ‹lengua/costumbres› to transmit, pass on; ‹conocimientos› to pass on5 ‹saludos/felicidades› to pass on■ transmitirvi( Rad, TV) to transmittransmitimos en 909 kilohercios para todo el país we broadcast to the whole country on 909 kilohertz* * *
transmitir ( conjugate transmitir) verbo transitivo
1 (Rad, TV) ‹ señal› to transmit;
‹ programa› to broadcast
2
‹ conocimientos› to pass on
verbo intransitivo (Rad, TV) to transmit
transmitir verbo transitivo
1 to transmit, pass on: en el escenario no transmite nada, he doesn't communicate well on stage transmitir una orden, to give an order
2 (comunicar) me transmitieron la noticia por teléfono, I was informed of the news by phone
3 Rad TV to broadcast
4 (un virus, una enfermedad) to pass on: ese insecto transmite la fiebre amarilla, that insect trasmits yellow fever
5 Jur to transfer
' transmitir' also found in these entries:
Spanish:
apestar
- dar
- imprimir
- trasmitir
- comunicar
English:
beam
- broadcast
- convey
- hand down
- hand on
- impart
- pass down
- pass on
- propagate
- relay
- transmit
- air
- hand
- hook
- network
- pass
- put
- radio
- transfer
* * *transmitir, trasmitir♦ vt1. [sonido, onda, movimiento] to transmit;neuronas que transmiten mensajes sensoriales neurons that transmit sensory data2. [por radio, ordenador] [señal, datos] to transmit, to send3. [programa] to broadcast;transmitir un programa en directo to broadcast a programme live4. [mensaje, noticias, saludos] to pass on, to convey;ésas fueron las palabras que le transmitió su hermano those were the words her brother conveyed to her5. [enfermedad, bacteria, virus] to transmit;[optimismo, pesimismo, energía] to convey, to communicate6. [derechos, poderes] to transfer♦ See also the pronominal verb transmitirse, trasmitirse* * *v/t1 enfermedad spread, transmit; noticia spread;transmitir por herencia pass on in one’s genes2 RAD, TV broadcast; señal transmit* * *transmitir vt1) : to transmit, to broadcast2) : to pass on, to transfertransmitir vi: to transmit, to broadcast* * *transmitir vb -
16 долгосрочная программа маркетинга
Русско-английский большой базовый словарь > долгосрочная программа маркетинга
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17 данные маркетинга
Perfume: marketing data -
18 Vertriebsunterlagen
Vertriebsunterlagen
marketing data -
19 Vertriebszahlen
Vertriebszahlen
sales figures, marketing data -
20 база данных маркетинговых прав
база данных маркетинговых прав
Электронный архив, в котором зафиксированы все маркетинговые и коммерческие права, гарантированные следующим категориям: а) вещательным компаниям; б) Всемирным партнерам; в) спонсорам ОКОИ; г) поставщикам ОКОИ; д) торговым лицензиатам. Информация систематизирована по видам продукции и услуг, а также по категориям правообладателей.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing rights database
Electronic record summarizing marketing and trademark rights granted to (a) broadcasters, (b) TOP partners, (c) OCOG sponsors, (d) OCOG suppliers, and (e) merchandise licensees. Data is categorized by product and service industry, and by rights holder category.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > база данных маркетинговых прав
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